Rolando de la Fuente
Photo by Christine Sclafani
As a child, I grew up modeling for Pepsi-Cola and other products. This was a huge influence in my later decision to pursue a career in the amazing world of visual communication. I was mesmerized by the creative process of design and photography. Being the son of a prolific and extraordinary graphic designer and spending hours on end at his studio, surrounded in a magical world of carton boards, inks, airbrushes, Letraset, made me learned more design and photography skills than I did anywhere else.
Today, I'm a Visual Communication professional with three major areas of expertise: Photography, Video Production and Graphic Design. I deliver what I like to get: High-Quality and High-Impact Professional Pieces that stand aside from the complex and competitive visual world that products and services have to strive with in order to catch the prospect's attention and make the buying decision.
We live in a world of fast-track changes, is imperative to be on constant education process, on-top trends, aware of how mentalities change with time and all the factors that influence design, photography, and videos in order to be effective and relevant for today's audience.
My client list includes Grupo de Empresas Polar, VISA, P&G, United Distillers, Fundición Pacifico, CITGO, Petróleos de Venezuela, Pampero Rum, Sivensa, L'Oreal, Helena Rubinstein, Leche La Campiña, Mirta de Perales, Ergoactives, Hollywood Dermatology, Weyce Productions, Championship Fighting Alliance, The London BBC, Sports Illustrated, ESPN.