Rolando de la Fuente

Photo by Christine Sclafani

I was exposed to photography very early in life. As a child model for Pepsi-Cola in the late sixties, I spent long hours in the photographer's studios amazed by all the lights and cameras, it was my Disney. At the age of 14, my father, a renewed art director gave me my first camera, since then, photography has been my passion, whether is expressed in a photo, video or design piece.

All these years I've worked with a long list of clients, first in Venezuela, where a grew up and later in the U.S.A.

My client list includes Grupo de Empresas Polar, VISA, P&G, United Distillers, Fundición Pacifico, CITGO, Petróleos de Venezuela, Pampero Rum, Sivensa, L'Oreal, Helena Rubinstein, Leche La Campiña, Mirta de Perales, Ergoactives, Hollywood Dermatology, Weyce Productions, Championship Fighting Alliance, The London BBC, Sports Illustrated, ESPN.