Rolando de la Fuente

Photo by Christine Sclafani

As a child, I grew up modeling for Pepsi-Cola and other brands. That early experience had a profound impact on my decision to pursue a career in the fascinating world of visual communication. I was captivated by the creative process behind design and photography. Being the son of a prolific and extraordinarily talented graphic designer, I spent countless hours in his studio, immersed in a magical world of illustration boards, inks, airbrushes, and Letraset. It was there that I absorbed more about design and photography than in any formal classroom.

Today, I’m a Visual Communication professional specializing in three core disciplines: Photography, Video Production, and Graphic Design. I deliver what I personally value—high-quality, high-impact work that rises above the noise of today's crowded and competitive visual landscape. My goal is always to create pieces that command attention and influence decisions.

In a world of rapid change, staying relevant means staying informed. Continuous learning, awareness of trends, and an understanding of shifting mindsets are essential to creating visuals that resonate with contemporary audiences.

Over the years, I’ve had the privilege of working with an extensive and diverse roster of clients, including Grupo de Empresas Polar, VISA, P&G, United Distillers, Fundición Pacífico, CITGO, Petróleos de Venezuela, Pampero Rum, Sivensa, L’Oréal, Helena Rubinstein, Leche La Campiña, Mirta de Perales, Hollywood Dermatology, Weyce Productions, Championship Fighting Alliance, the BBC in London, Sports Illustrated, and ESPN.