Headshot Corporativos

Anatomía De Un Buen Retrato Corporativo

Las fotografías que tienen la intención de representarnos en los medios sociales o en nuestro CV, presentación, página web o en las diferentes piezas de mercadeo para nuestra promoción tanto personal como de nuestro negocio tienen una importancia clave en el éxito o fracaso de la misma.

La gente que las ve, se forma una idea inmediata de nosotros, falsa o verdadera, pero es la realidad. Una buena foto, tomada y trabajada por un profesional debidamente entrenado para ello es una herramienta poderosa para que la gente se forme una buena impresión de nosotros, eso abre puertas.

Mi recomendación más sincera es que ponga su imagen en manos profesionales, fotógrafos con la debida experticia en Fotos Corporativas. Hay que visualizarlo como una inversión importantísima en su éxito personal.

Aquí algunos tips que te pueden orientar:

• Asegúrese de que el fondo sea impecable y sin distracciones. Los fondos claros y de colores neutros o blancos son ideales. Si las tomas son en exteriores, estos deben estar absolutamente desenfocados.

• La cara y los ojos deben estar bien iluminados, se deben evitar sombras cortantes. Un pequeño reflejo o catchlight hace interesante el retrato.

• La expresión es muy importante, ya que ella transmite mucho sobre nosotros. Una sonrisa invita a la amistad y transmite un mensaje de confianza en esa persona. El tono de la sonrisa debe ir acorde a la profesión. 

• El vestuario es una parte importantísima de los headshots, use prendas que vayan acorde a su profesión, que transmitan seriedad y confianza La excepción que usted sea un actor cómico. Use prendas que le queden bien y a su medida. Luzca impecable, en el caso de las mujeres, abstenerse de escotes sugestivos, en los hombres, use corbatas que estén a la moda, bien hecho el nudo, el primer botón de la chaqueta cerrado ( vea en nuestro blog el look presidencial).

• Lusca aseada/o, el cabello arreglado, la cara impecable y en el caso de los hombres, afeitados, si se tiene barba, esta debe estar arreglada. Las mujeres el maquillaje debe ser acorde a la industria que representan. En este respecto y acorde a la profesión, más es menos. Le recomendamos use un profesional. 

• Las tomas deben ser en primer plano, aunque siempre tomo las fotos de la cintura hacia arriba ( Plano Medio), y luego corto la foto a primer plano ( La foto se verá un poco por debajo de los hombros). Igualmente se deben hacer planos más abiertos para otras necesidades de mercadeo u otros medios sociales.

• Photoshop? Este programa puede hacer maravillas por el look de una persona, pero tiene que ser manejado sólo por manos expertas, ya que de otra manera el resultado es contraproducente. Use profesionales, evite el look de piel de muñeca. Recuerde esta es la imagen que usted proyecta a sus clientes, cualquier retoque debe lucir imperceptible a los ojos de ellos. Aquí también se aplica que menos es más.

Qué debemos evitar

• Siempre evita imágenes cortadas proveniente de fotos donde originalmente aparece con otras personas.

• Fotos en pareja con su pareja u otras personas.

• Fotos en fiestas o en momentos de descanso.

• Fotos con fondos que distraigan la atención o compitan con la persona. 

• Fotos de mala calidad, pixeladas, mal retocadas o que se vean falsas.

• Nunca salga con lentes oscuros, si usa lentes, evite los reflejos que esconden sus ojos. 

Si tiene alguna duda o necesita nuestra ayuda no dude en contactarnos, estaremos felices de ayudarle sin ningún compromiso, haga click en el botón de abajo.

Why A PRESIDENTIAL LOOK Is So Important for Professionals

Well, they share many things, as they have been the most powerful people in the world. Another, is that they all spend thousands of dollars in Stylists, PR, Image Consultants and Top Photographers. They want to look good, and they need the best headshot possible to market themselves as an approachable, trustworthy and unique personality. 

The Four Last Presidents, From pres. Trump to pres. Clinton, What do they have in common?

If you are an Attorney, Doctor, Dentist, Vet, Real Estate Agent, Financial Officer or just someone who wants to build trustworthiness, look competent and fit for the job, follow these simple tips:

1- Hire a Professional Photographer. You are making an investment that is critical for your business, smartphone pictures are a NO NO NO. Hire someone with the expertise and equipment to produce professional quality images, it’s even better if he/she specializes in Headshot Photography.

2- Use a solid color dark suit, preferably dark blue, dark gray or black - avoid using stripes. It must fit you perfectly. Always button up your suit. If it is a two-button suit, button up only one.

3- Use blue, or burgundy ties, always remember that you are the protagonist, not the tie. I suggest the half Windsor or the four-in-hand knot. Avoid bow-ties, unless it is your personal signature.

4- Wear a white shirt, the collar must fit perfectly and the first button has to close without asphyxiating you. Only the knot should be seen.

5- A light smile conveys approachability.

6- Clean your face well and have a handkerchief in handy. You don't want to look shiny or sweaty. Shave if you want to look presidential.

7- Relax, professional photographers are patient, they want you to be happy. If you feel nervous, close your eyes and breathe deeply four times, it will help you relax your expression. Work with a professional photographer that knows how to build rapport and make you feel comfortable.

8- Practice your poses before the photo session, that will make you feel more secure.

9- Check, how presidents dress, how they pose and how they smile – after all their image won them millions of votes. If you don't know what to do, they can be your best teachers.

10- Try to enjoy your photoshoot as much as possible, try not to rush. Always remember that it is your image, and that is the reason why you are in front of a camera, just make yourself comfortable.

If you have any question, please send me a note at my contact page, I'll be happy to assist you.

https://www.rolandodelafuente.com/contact

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Rolando de la Fuente is a North Miami Beach-based visual communication specialist with more than 40 years of experience, he has photographed celebrities and important personalities.

His client list includes CNN, ESPN, MegaTV, Telemundo, London BBC, Sports Illustrated, Championship Fighting Alliance, CAMACOL, Hollywood Dermatology, Ecancer, Mirta de Perales, UFC. His work has been published in numerous prestigious national and international publications.

Amazon Images, Make Your Pictures Sell

As a visual communication specialist and brander, I know the power that an image or a picture has to sell a product or a service. Amazon, the store that revolutionized the retail world knows that very well.

Whether you plan to sell your products on your own online store or Amazon, I recommend you follow these suggestions:

• Hire a Professional Photographer, please don't go with a “amateur” or "picture taker" photo. Images are the most valued tools you have to succeed selling, my advice is to put this job in the hands of a professional. Nevertheless, it is paramount you know what are the elements of a good selling picture for Amazon.

• Smartphones are not a good option for shooting your products.

• The image should be around 85% of the frame if you can't achieve this in the take, zoom the image in by cropping.

•Use impeccable white background. Depending on the complexity of the take, we knock the image out and use a digital white. Keep or produce the shadow, otherwise, your product will look like it’s floating in the air.

• Do not include other elements that might confuse the buyer in the shot.

• Post five pictures that describe your product in detail. Keep in mind: What is your products’ main promise? What materials are they made of? Are different colors available? Textures? Details? Make a list of what the picture should tell.

• Incorporate Lifestyle Imagery whenever possible. It is very appealing to customers to visualize the product in use.

• When needed, introduce elements to establish the scale and size.

• Younger generations don't read much. Use small text to describe your products. In my experience, the first 100 words make a buying decision.

• Never include text copy in the cover photo.

• Amazon recommends 2560 pixels wide at 72 dpi.

• File formats: Jpeg, PNG, Gif or Tiff and my favorite PNG.

• Check that the product you are showing is exactly the product you are selling.

• I normally use the product SKG to name my files.

• Make sure the product looks absolutely perfect.

I hope these tips will help you with your Amazon challenges, please contact me if you have any questions.

Art by Mele | Amazon

Art by Mele | Amazon